![]() Grossman, who had worked previously as an area developer for Freshii and Subway, said he brought the five remaining units to profitability by improving the food, upgrading the restaurant atmosphere and developing the staff. “The company had been neglected and it was broken,” said Grossman. At the time it had eight units, but three unprofitable locations were closed after the sale. The concept was founded by David Friedman in 2008, but Grossman acquired the concept in late 2020. The burgers and grilled chicken are halal-certified, he said. Calling itself a “more mindful” burger concept, Epic Burger focuses on the use of premium ingredients, like local Wisconsin cheese, organic ice cream, nitrite-free bacon and cage-free eggs. Two locations are near college campuses in Bloomington and Champaign, which will also help the Epic brand reach a burger-hungry audience. ![]() ![]() Four of the six Meatheads have a drive-thru, and that component could be a key to the Epic chain’s future growth, he said. Grossman said he’s particularly happy to bring the first drive-thru locations into the Epic Burger family. Changing the signage, POS system, recipes and more will take some time, however, so the restaurants will continue to operate as Meatheads until they are converted, he said. Grossman picked up the six restaurants with the goal of converting them to the fast-casual Epic brand. Epic Burger CEO David Grossman said he acquired the Meatheads operation from the Crave Brands’ lender as a result of the bankruptcy. It also marks an end for the Meatheads Burger brand, which along with parent company Crave Brands LLC, filed for bankruptcy in 2021. The move, which was announced on Thursday, will allow the Epic Burger concept to more than double in unit count from its current five units to 11 in the Chicagoland area. The Chicago-based Epic Burger chain has acquired all six Meatheads Burger locations across the Windy City with plans to convert them by Dec. The fast-casual Epic Burger focuses on premium ingredients, including halal-certified meat. The acquisition will allow the "more mindful" Epic Burger to more than double in unit count and will bring drive-thru locations into the fold. Chicago-based Meatheads Burgers to be absorbed by Epic Burger
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